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Highly Concentrated Serum Ampoule, Matte Makeup Drive Latest Google Searches: Spate

Formulators should consider azulene and panthenol as serum ingredients and developers should create products that cater to the modern matte look.

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By: Lianna Albrizio

Associate Editor

While glowing skin will always be a key beauty trend in skincare, the glow aesthetic in makeup is currently taking a backseat to the modern matte look. Spate provides their research and insight into these two latest beauty trends driving the market.  Exploring Azulene and Panthenol as Serum Ingredients Azulene has an average of 1,300 monthly searches and a YoY growth of +82.9%. In the skincare world, Korea is known for its 10-step routines, innovative ingredients, unique fo...

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